The Trouble With Ideas

The trouble with ideas is that they are ephemeral. Just energy. Formulating them in your mind creates a sort of "creative tension" if you will, and sharing them, telling them or writing them down resolves the tension. I've found if I tell a brand new idea too much too soon I seem to somehow deflate this new tension and lose the steam for creating. It took me a while to figure out it wasn't that I didn't like the idea, but that somehow some aspect of the energy had been diminished. I realized this literally came from the over-telling of it. This is even true of a pitch. You have to formulate it, lock it in, before you over tell it. The trick is to find the system that works for you to hold the idea. Some quickly throw everything down on paper, even in the roughest form of outlines and ideas so that when they turn back to it I find what first excited them (me). Others have to write out finished few pages. But the common denominator here is that they are written down. Whatever works for you. If I create the structure "holds" the energy, I can always return there and be re-fired up if I lose a thread. You have to find a way to create a system to hold your ideas if you're in the business of telling and selling.